Inkjet Marketing

Find the ink marketing tools you need.  HP has put together marketing tools that you can use to market HP Original supplies to your customers.  Utilize these tools to help your customers maximize the value of their HP equipment.

HP Supplies Compatibility Matrix (Nov 2010) 
For HP and Channel Partner Internal use. This matrix is intended for reference purposes only and contains both controlled and open distribution products, which may not be available to all resellers. All product information is subject to change without notice.

HP Printing and Digital Imaging Products Selection Guide (Oct 2010) 
A quarterly at-a-glance guide to HP Printing and Digital Imaging products.

HP Fast Finder—Ink (Oct 2010)
Use this quick reference tool to identify the part number and price of specific ink cartridges based on color-type and unit preferences.

Value Proposition: HP ink high capacity and multi-pack savings (Nov 2009) 
HP offers three packaging options for inkjet cartridges. All increase your output and lower your per-sheet cost. What's more, you can order these multiple packs of HP cartridges under a single part number, saving you time and simplifying your ordering process.

HP inkjet page yield/reliability comparison study (Jan 2009) 
QualityLogic completed a study for HP designed to test the page yield and reliability of HP inkjet print cartridges compared to a sample from leading branded refilled cartridges and refill service providers. All cartridges tested were sold in North America. Download this PDF to see how the HP inkjet print cartridges tested outperformed the refilled ink cartridges tested.

HP Officejet Pro pigment ink technology Q&A (Jan 2009) 
In Spring 2009, HP is introducing its next generation of printing technology. Learn key features and benefits with this helpful Q&A PDF.

Value Proposition: HP inkjet print cartridges (Nov 2008) 
Pure performance—no surprises—the clear choice is HP for everything you print!

PC World: Unused ink review (Oct 2008) 
PC World recently completed a test to see how much ink remains in inkjet cartridges when the printer stops and the user must replace the supplies. Complete results of the test can be found here. 

The high price of aftermarket cartridges - Lyra_presentation (Mar 2008)
A 2007 independent survey by Lyra Research shows that using refilled and remanufactured cartridges can lead to reliability problems and increased costs.

Inkjet technology-reliability-value
HP Inkjet Technology Sheet

Reasons to feel good about recommending HP products
Reasons to Feel Good About Recommending HP Products