• See it in action. Printing in-house makes business sense!
• Take a fast-paced, exciting look at how Far and Away Adventures–a small business in Sun Valley, Idaho–uses HP In-House Marketing Solutions to attract more business and increase customer satisfaction.
  
  » Watch the three minute video (WMV)
  » Download the case study. (PDF)
  
  The big picture
  Looking for a way to provide your customers a time- and money-saving solution while increasing sales of HP supplies? You’ll do both by showing your customers the benefits of printing in-house many of the jobs they currently outsource to copy-shops.
  
  Presentations, brochures, flyers, business cards, direct mail pieces, price lists, and more–basically, anything your SMB customers might use to promote themselves to customers.
  
  In-house printing of business documents and marketing materials is a cost effective and efficient means of production.
  
  Target customers
  Your customers desire a professional look that's custom and personal. Their goal? To stand out from the competition. Think of the businesses that work to promote an image of professionalism:
• • Real estate offices and professionals who print color marketing brochures
  • Restaurants that have regularly refresh their menus, sometimes daily or weekly
  • Financial firms, CPAs, and law offices that prepare client proposals
    

In-house printing is cost-effective for large runs of 500 or more, or for smaller, multiple runs. As their reseller, it’s up to you to show them the cost savings and other benefits they can realize by taking their in-house printing to the next level.

Reseller benefits

• Realize up-front sales of HP LaserJet or Officejet printers when you encourage your customers to print more jobs internally
• Increase your sales of Original HP ink, toner, and media as your customers increase their in-house printing
• Build a loyal customer base; with in-house printing, your customers have a solution that helps them stand out from their competition in a cost-effective and convenient way
  

• Flexibility: SMBs can print exactly what they need, when they want it, and marketing materials can be produced on-demand
• Control: It’s easy to revise time-sensitive pieces, such as price lists or sales presentations, helping SMBs keep their materials up-to-date
• Cost Savings: Printing in-house offers savings of 50% or more over copy-shops, according to an August 2007 InfoTrends study.

For more details, take the Talking to your customers training course.

Customizable leave-behinds

Customize these PDFs with your contact information, the model of HP printer you used to print it, and the type of HP paper it was printed on. In effect, you’re doing more than just TELLING your customers they can save time and money and experience great quality. You’re actually SHOWING them the quality they can get, since you’ll be printing this leave-behind using the HP printing system.

» Download the LaserJet 8.5 by 11 (PDF)
» Download the LaserJet 4 by 6 (PDF)
» Download the inkjet 8.5 by 11 (PDF)

» Download the paper guide.

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